Our History & Vision
MIDAS & VISION
Since 1974, MIDAS has been one of the most renowned suppliers of pool technology. Customers in over 100 countries around the world trust in the quality of MIDAS products. Long-standing and sustainable customer relationships confirm our commitment and motivate us for the future.
The MIDAS service begins with the selection of innovative, future-oriented, and high-quality products. It includes competent and reliable advice and extends to on-time delivery and answering your questions – even after your purchase.
Half a Century of Pool Technology
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1974
Founding - Midas Pool Fountain
Otger I. Dulkeith | Eleftherios Ioakimidis -
2007
Acquisition & Relocation
Following the acquisition of MIDAS, the company relocated from Munich-Wolfratshausen to Neuhof-Dorfborn. -
2012
Change of Company Location
As the company grew, MIDAS moved to the industrial area of Eichenzell in 2012. Short after, Marco Schneider joined the company. -
2019
Expansion of Management
With continued business growth, Marco Schneider became part of the executive management. -
2022
MIDAS Relocation
Due to the company's positive development, MIDAS once again moved to a larger headquarters – just 400 meters from the previous office space in the industrial area of Neuhof-Dorfborn. -
2023
Owner & Managing Director
Marco Schneider -
2024
50 Years of MIDAS Pool Products
For 50 years, MIDAS Pool Products has stood for innovation, quality, and partnership in the pool industry.
The Elephant
MIDAS symbol of wisdom, strength and social competence
Elephants, weighing up to seven tons, are the largest land animals and possess highly developed social behavior. They are capable of carrying great loads.
For good reason, we at MIDAS have chosen the elephant and its remarkable qualities as our symbol.
In Africa, the elephant is revered as a symbol of luck and long life, as elephants can live to be 80 years or older.
In China, the elephant stands for energy, intelligence, and sovereignty.
In India, Ganesha – the son of the mighty god Shiva and remover of all obstacles – is depicted with the head of an elephant.
